Umdlali webhola ekhatywayo owaziwayo kwihlabathi wavula ibhotile yeCoke kwinkomfa yeendaba, umxhasi oyintloko weNdebe yaseYurophu.
NgoMvulo, umdlali webhola ekhatywayo uCristiano Ronaldo uzimase inkomfa noonondaba ukuze athethe ngamathuba eqela lakhe lePortugal kumdlalo wokuqala we-European Championship (Euro 2020).Kodwa ngaphambi kokuba nabani na abuze umbuzo, uRonaldo wachola iibhotile ezimbini zeCoca-Cola ezibekwe phambi kwakhe wazisusa kwindawo yokujonga ikhamera.Emva koko waphakamisa ibhotile yamanzi awayeze nayo kwindawo yentatheli, kwaye wathetha igama elithi "agua" emlonyeni wakhe.
Umntu oneminyaka engama-36 ubudala sele esaziwa ngokuzibophelela ekutyeni okungqongqo kunye nendlela yokuphila enempilo kakhulu kangangokuba omnye wabadlali beqela lakhe langaphambili laseManchester United wahlekisa ukuba ukuba uRonaldo ukumema, kufuneka "ungavumi".Isidlo sasemini, kuba uya kufumana inkukhu kunye namanzi, kwaye emva koko iseshoni yoqeqesho ende.
Kwimeko nayiphi na into, i-soda ebandayo kaRonaldo inokuba yimpembelelo ye-brand kuye, kodwa inemiphumo emibi kwi-Coca-Cola, omnye wabaxhasi be-Euro 2020. (Ewe, ukhuphiswano kufuneka lubanjwe kunyaka ophelileyo. Ewe, umququzeleli wakhetha ukugcina igama lokuqala.)
Ngokutsho kwe-Guardian, emva kwenkomfa kaRonaldo, ixabiso lentengo yenkampani lehla ukusuka kwi-US $ 56.10 ukuya kwi-US $ 55.22 "phantse ngokukhawuleza";ngenxa yoko, ixabiso lemarike ye-Coca-Cola lehle nge-US$4 yeebhiliyoni, ukusuka kwi-242 yeebhiliyoni zeedola ukuya kwi-238 yeebhiliyoni zeedola.Iidola zaseMelika.(Ngexesha lokubhala, ixabiso le-stock ye-Coca-Cola laliyi-55.06 yeedola.)
Isithethi se-Euro 2020 sixelele amajelo eendaba ukuba phambi kwenkomfa nganye yabezindaba, abadlali baya kunikwa iCoca-Cola, iCoca-Cola zero zero yeswekile okanye amanzi, wongeza ukuba wonke umntu “unelungelo lokukhetha isiselo esisikhethayo.(Umdlali wasesiswini ongumFrentshi uPaul Pogba ukwasuse ibhotile yeHeineken esihlalweni sakhe kwinkomfa yabezindaba yangaphambi komdlalo; njengomntu oziqhelanisayo nenkolo yobuSilamsi, akaseli.)
Eminye imibutho income intshukumo kaRonaldo echasene nesoda yomdlali omnye.IBritish Obesity Health Alliance yathi kuTwitter: “Kumnandi ukubona umntu ongumzekelo ofana noRonaldo esala ukusela iCoca-Cola.Imisela umzekelo omhle kubalandeli abancinci kwaye ibonisa iinzame zakhe zokuthengisa ezigxekayo zokumdibanisa neziselo ezineswekile.Ebonakalisa indelelo.”Abanye bakhumbula ukuba ngo-2013, uRonaldo wavela kwintengiso yeTV, enikezela "iiweji zetshizi zasimahla" ngokutya okungaphelelanga kwe-KFC, ngokuthengwa kwayo yonke i-tumbler kaCristiano Ronaldo.
Ukuba uRonaldo wayeza kuqalisa inyama yenkomo kunye naluphi na uhlobo lweCoke, unokucinga ukuba kuya kuba yiPepsi.Ngo-2013, ngaphambi nje kokuba iSweden ijongane nePortugal kumdlalo wokudlala weNdebe yeHlabathi, iPepsi yaseSweden yenza intengiso engaqhelekanga apho unodoli kaRonaldo Voodoo waphathwa kakubi ngekhathuni.Ezi ntengiso azamkelwa, uh, phantse wonke umntu wasePortugal, kwaye u-PepsiCo waxolisa kwaye wawurhoxisa umsitho wokuba “[ubeke] umdlalo okanye umoya wokhuphiswano uchaphazeleke kakubi”.(Oku akuzange kumkhathaze uRonaldo: wenze i-hat-trick kukuphumelela kwePortugal ngo-3-2.)
Isiphithiphithi saseCoca-Cola sibe nempembelelo enkulu kwiNkampani yeCoke kunokuba ibenayo kuCristiano.Ufake amanqaku amabini kumjikelo wokuqala woloyiso lwePortugal kwiHungary waza waba ngoyena mdlali ubalaseleyo kwimbali yoBuntshatsheli baseYurophu.Ukuba usaqweqwedisa kwizinto ezininzi azifezileyo-kwaye kusenokwenzeka ukuba enze njalo-singaqikelela ukuba akukho nto kuloo ndebe.
Ixesha lokuposa: Jun-22-2021